By Valerie Battle Kienzle
“The
times they are a changing…”
The words to Bob Dylan’s
song were accurate in 1964 and they’re accurate today. Our society and culture experienced dramatic
changes during the 20th century.
And the changes continue with the passing of each decade.
I grew up in the 1960s. In those days, the local drug store or
pharmacy was truly LOCAL – locally-owned and locally-managed. Pharmacists usually lived near their stores and
sometimes used a mortar and pestle to combine ingredients and make their own
capsules.
Drug stores weren’t just a
place to find medicines and first-aid supplies.
They were a place to eat a hot breakfast at a counter and to grab a
made-to-order sandwich for lunch. They
were a hang-out for teens wanting a cool ice cream float, milkshake or soft drink. Kids
with a quarter could buy a lunch sack full of assorted candy. They were a place
for old-timers to meet each morning to drink coffee and solve the world’s
problems. They were a place to catch up
on all the latest community news – who was having a baby, who was visiting
out-of-town relatives, what crops were going in, who was leaving to join the
military.
Drug stores, like today’s
pharmacies, carried newspapers and magazines, an assortment of cosmetics, school
supplies, greeting cards, holiday decorations and last-minute gift ideas for
loved ones. Years ago, some even carried
Timex watches and fine jewelry.
Pharmacies were once a
neighborhood social hub. And they were
noted for personal service. If you
couldn’t find what you were looking for, someone working behind the counter called
you by your first name, asked how your family was and helped you find just the
thing you needed.
Instead of punching access
codes into key pads, pharmacists walked through swinging wooden half-doors to
get to their compounds and drug supplies.
This was before the days when cookie-cutter big-box stores like Walgreen’s
and CVS popped up on seemingly every other street corner.
Pharmacology was a popular
career choice in Mom’s family. Three
uncles and two cousins became pharmacists.
Four of the five owned and ran successful drug stores for decades in
their respective communities. They were
esteemed residents in their towns, holding various appointed and elected
positions.
They continued to own and
work in their drug stores until age and infirmities forced them to sell their
stores and retire. Their individual
departures from the pharmacy world were lamented by community residents who’d
known and depended on them for several generations.
Refilling a prescription was
easy in those days. Customers brought in
their empty bottles and containers, and then the pharmacist refilled them,
usually while they waited. There were no
questions about insurance coverage, allowable refills or possible drug
interactions. If you didn’t have the
cash to pay, the pharmacist kept a running tab, asking only that you pay once a
month or when you could. Some even took
dairy products or produce as trade. My grandparents
raised dairy cows. Grandma provided
fresh cream to her brother’s drug store for use in the milkshakes at his soda
fountain. Such a thing would never
happen today.
I thought about all of this
the other day as I walked into my nearby Walgreen’s. I chose to go inside rather than go to the
drive-thru, which I find to be a totally impersonal experience. Yelling into a microphone from my car just
doesn’t do much for me.
I’ve been in Walgreen’s
stores in various states. The layout is
almost always exactly the same in every store, so I know where to go to find
whatever I need. I’d used my cell phone
to scan the bar codes on my previous prescription packaging. The scan of those tiny bars told pharmacy
personnel everything they needed to know about me, the prescription and other
medications I take. I was able to select
a time to pick up the prescription via my cellphone. No personal interaction needed.
Earlier that day, I’d loaded
images from my camera to Walgreen’s website.
In less than an hour, I received an automatically generated e-mail
telling me my printed photos were ready for pick up.
No one greeted me, much less
recognized me, as I walked through Walgreen's automatic doors. I went to the back of the store to pick up my
prescriptions and was told that the pharmacist could provide only a partial
refill as the store’s supply had run out.
I didn’t need cash. I pulled out a Flexible Spending Account card
to pay the amount due that hadn’t been covered by our insurance. I swiped it through a machine and an
attendant who seemed distracted handed me a bag with the medicine. Attached to the bag was a lengthy sheet with
tiny type informing me of possible problems I might have while taking the
drug. If I wasn’t sick before, the
possibility of experiencing one or more of the side effects shown on this
extensive list of negative reactions was enough to make me question how I
felt. Also listed was the amount of money
our insurance coverage had saved me – almost $100.00. At that point, I wasn’t sure whether to feel
ill or thankful.
Saving time is important in
today’s fast-paced world. Efficiency is
a good thing in a world where so many demands are placed upon our time. But some days it would be nice to be greeted,
to have someone interact with us, to encounter someone who cares. I can think of few places where social
interaction takes place as it once did at the local drug store. And I miss those days.